Content marketing is a key topic you should focus on in case you want to stand out in 2022. Marketers know best what it takes to get inspired and ready to create tons of content for multiple days.

It’s a pure struggle when it comes to producing content that’s fresh and helpful for the audience.

In 2021, we discovered that mental health-related content was highly preferred because people wanted to feel understood and of course, motivated.

As a small business owner, you care too much about how your brand sounds to others; whether your posts will convert into engagement or potential customers; what feedback you’ll receive; etc. And that’s real and powerful!

Having an online presence and a great reputation costs time and effort.

So, whether you’re creating TikTok content, Instagram Reels, or new articles – there’s nothing that can stop you from writing thumb-stopping content for your audience.

Here’s a list of the top 11 Content Marketing tips for brands in 2022:

Repurpose content

Old content doesn’t mean outdated content. It means that you can take advantage of turning it into multiple other forms. You can turn one blog article into an interesting Instagram Reel, LinkedIn carousel post, or a PDF for your next email marketing campaign.

Repurposing content is a smart strategy to extend the reach of your efforts by recycling. And by recycling, I mean transforming a piece of content into another one that still catches attention, earns clicks, and boosts reach.

Have you ever heard of the rule of 7? According to b2bmarketing.net,  The rule of seven quite simply states that it takes an average of seven interactions with your brand before a purchase will take place.

So, in other words, someone needs to see, touch, or hear about something up to 7 times until they make a final decision. And what’s a better way than repurposing to do that?

If you’re feeling fresh out of ideas, here’s a list of 68 Instagram posts you could create and schedule for the next weeks.

Rely on analytics

Learn how to understand the demographics of your audience! It’s important to know who your audience is and how you can target their needs better. Content marketing means you want to sell something through your writing.

But it’s important to know who you are writing for. If your audience is of age 50+, located in the US and 80% is female, then it’s better to fit their needs based on careful research. 

According to blog.hubspot.com, media uploads increased by 80% YoY in 2020, as consumers spent most of the time at home passing time by watching content.

And why does that interest you? Because now you know that video content is highly recommended and preferred.

There’s no stat or tip in the world to claim that you should go with the flow and prioritize videos. But, it doesn’t cost you trying. Then, you’ll be perfectly aware of which post type you should dedicate more time to.

Personalize the content

Promote

Promoting your best work is highly important. That means that you can reach out to potential customers faster and they’ll be more likely to understand your services/products.

According to singlegrain.com, content marketing should always be 20% creation and 80% promotion. But, why is that?

Promoting means giving value to your customers. Once you provide value, people will reach out to you. If carefully attended, this could be a successful sales funnel for your small business.

Be loyal to your brand first, and the rest will follow.

Promoting your top content is important because if done correctly, you will see a huge return on your investment, stand out from your competitors, and also, it serves as a reminder to the clients.

Use visuals

Using photos, videos, gifs, infographics, etc. is a great way to attract readers/followers. That’s because visuals provide fast information which is enjoyable and easy to understand. By correctly using visuals, you give your audience what they want.

Embrace SEO

Avoid grammatical errors

There’s no other way to trigger the reader to close your tab or leave your account than basic grammatical errors that are disturbing and distracting. Take good care of your writing!

Create a reading flow

Something that might turn a reader away from your site is inconsistency. It’s highly recommended to have a great flow.

Once you describe a product or service, it’s time to show the benefits, who uses it, how it works, etc. It’s essential to keep the reader attached to your work – this way they can get the right information and save time.

Better yet, save you some time! If an article/post has consistency, then you’ll protect yourself from all possible follow-up questions.

Update old content

Yes, there are multiple blog articles or old social media posts that contain expired information/lead and that’s not always okay. Many people want to know more about you and they surf through old content to find what they’ve been missing out on. This is why it’s better to remove past giveaways/events and any other thing that’s changed.

Give copyrights

Yes, it would be great if every one of us invented unique quotes or shared stats based on research. But, if you don’t own any of those, then it’s highly recommended to give the proper credits to the owners.

Also, many websites allow you to download free stock images, like Unsplash, Pexels, and Pixabay – but, it’s nice and helpful to give credits on the blog and social media to the original photographers.

Show empathy!

Once you understand your audience’s needs, you have achieved your goal. Try walking in other people’s shoes, stay close to them, don’t be afraid to ask and receive feedback, and give solutions to their questions.

People want to find answers to their questions.