Pinterest isn’t just a digital inspiration board anymore. In 2025, it’s a powerful visual search engine and a goldmine for creators, solopreneurs, and small business owners. If you want to grow your audience and make money on Pinterest, this guide will walk you through every proven strategy — from building a community to monetizing your traffic.
Whether you’re a new content creator, an Etsy shop owner, a lifestyle blogger, or simply someone looking to monetize your passions, this guide offers tactical, up-to-date methods for growing consistently and monetizing wisely.
How to Grow Your Audience on Pinterest in 2025
Growing an audience is the first step to building a sustainable income stream on Pinterest. Let’s dive into the strategies that work best this year:
1. Post Consistently — and Strategically
Posting regularly on Pinterest is essential. In 2025, consistency still reigns. You don’t need to post every hour, but aiming for at least 1-3 fresh pins per day can build strong momentum.
Pinterest loves fresh content, and that doesn’t just mean new images. Refresh old blog posts with new pins, repurpose your Instagram Reels into video pins, and turn testimonials into static pins. The goal is to stay present in search results and on users’ home feeds.
Mix it up with:
- Idea pins that tell a story or show a step-by-step guide
- Static image pins with text overlays
- Short video pins with trending music or voiceovers
Pro tip: Schedule ahead and save hours with Tailwind. Tailwind’s smart scheduler and analytics dashboard make it easier than ever to grow your account with peace of mind. You’ll never forget to post, and you can keep your feed alive — even while on vacation.
Tailwind also offers Ghostwriter for AI captioning, Pin Inspector to analyze performance, and SmartLoop to recycle evergreen content. These tools help you post smarter, not harder.
2. Join or Create Pinterest Boards
Group boards are one of Pinterest’s most underrated features. When used properly, they can amplify your reach and get your pins in front of new audiences.
Join niche boards that align with your content. For example:
- DIY & Crafts → Join “Creative Handmade Projects” board
- Wellness → Join “Holistic Health & Wellness Tips”
- Business → Join “Female Entrepreneurs + Biz Tips”
Or create your own group board! This positions you as a leader in your niche. Invite collaborators, post consistently, and moderate to ensure quality.
Benefits of group boards:
- Exposure to a wider audience
- Collaborative engagement
- Builds niche authority
When joining boards:
- Look for active contributors
- Check if the board ranks in search
- Follow the rules (often in the description)
Pinterest also favors fresh content and engagement, so use group boards to stay visible.
3. Use Keywords Smartly — Search Optimization Still Wins
Pinterest is a visual search engine — and keyword optimization is your superpower.
To find keywords:
- Start typing in Pinterest’s search bar and note the autocomplete suggestions
- Scroll down and look at the related keyword bubbles
- Use Google Trends to compare interest over time and by region
Where to add keywords:
- Pin titles: Write clear, compelling headlines like “10 Cozy Winter Decor Ideas”
- Descriptions: Add 3-5 variations of your main keyword
- Image file names (before uploading)
- Board titles and descriptions: e.g., “Budget Travel Tips for Europe”
Download this FREE eBook we’ve prepared for you with 20+ niches and thousands of easy copy-paste keywords. Whether you’re in fashion, food, mindset, or DIY — this PDF makes Pinterest SEO simple and fast.
We’ve done the research — so you don’t have to. This eBook is your shortcut to standing out on Pinterest search in 2025.
4. Collaborate with Brands (for Creators)
Pinterest creators are finally getting the recognition they deserve. If you’re an influencer or content creator, now is the perfect time to partner with brands.
Here’s how to attract partnerships:
- Build a personal brand with a clear niche and aesthetic
- Share consistent, quality content with high engagement
- Create a media kit that includes Pinterest insights (impressions, saves, link clicks)
- Use Pinterest Idea Pins to showcase real use cases of products
Where to find brand deals:
- Influencer platforms like AspireIQ, Influencity, or Impact
- Cold pitching via Instagram, LinkedIn, or brand websites
- Tagging and organically featuring brands you love (many look for creators who are already fans)
You can also pitch services like sponsored pins, branded boards, or affiliate partnerships. Pinterest is a long-term platform, and brands value content that brings recurring traffic.
How to Make Money on Pinterest in 2025
Now that you’re growing an engaged audience, it’s time to monetize. Here are the best ways to make money on Pinterest this year:
1. Affiliate Marketing (Passive Income Done Right)
Pinterest allows direct affiliate links! This means you can:
- Pin a product image or video
- Add an affiliate link in the destination URL
- Earn commission when someone purchases
Affiliate marketing is a perfect fit for Pinterest because people come here ready to shop and plan. Use high-quality lifestyle images and pin to relevant boards.
Here are 5 affiliate programs for 5 niches you can join today:
| Niche | Affiliate Program | Notes |
|---|---|---|
| Home Decor | Wayfair Affiliate Program | Huge product range for all budgets |
| Fashion | RewardStyle / LTK | Ideal for outfit boards and idea pins |
| Health & Fitness | iHerb Affiliate Program | Great for supplements and clean living |
| Digital Products | Creative Market | Sell templates, fonts, mockups, etc. |
| Parenting | Amazon Associates | Create parenting lists, gear, books |
Affiliate marketing tips for Pinterest:
- Disclose clearly: use
#ador#affiliate - Use comparison pins (e.g. “Top 5 Planners for 2025”)
- Use overlays with your URL to build brand trust
- Redirect traffic to a blog for extra content and conversion
2. Print on Demand (via Printify)
Want to sell your own designs on mugs, shirts, or wall art? Use Printify! It’s easy:
- Upload your design
- Select a product (they print & ship for you)
- Share it on Pinterest as a mockup
Start here!
You don’t need inventory. Just create trending graphics or use Canva to design catchy quotes, art, or niche slogans. Then pin them — and you’re ready to go.
Great product niches for Pinterest:
- Inspirational quotes for wellness brands
- Minimalist aesthetic home decor prints
- Funny mugs or niche hobbies (book lovers, pet moms)
- Holiday gifts (Christmas, Valentine’s, etc.)
Printify offers over 800 customizable products. You can test and scale easily, especially if you create matching pin collections and seasonal trends.
3. Dropshipping (with Zendrop)
With dropshipping, you don’t hold inventory. Just:
- Find a trending product on Zendrop
- List it on your online store
- Pin product images or reviews to Pinterest
- Get sales from your audience
Zendrop handles fulfillment and shipping, so you focus on marketing and strategy.
Dropshipping products that perform well on Pinterest:
- Home gadgets and kitchen tools
- Beauty and skincare accessories
- Kids’ toys and educational materials
- Eco-friendly lifestyle items
Use lifestyle images, before-after demos, and product tips as pins to drive clicks. Create pins that solve a problem (“Declutter your kitchen in 3 steps”) or save time (“Top gadgets for busy moms”).
4. Sell Digital Products or Courses
Pinterest users love value. Sell your own:
- Ebooks
- Notion templates
- Online courses
- Guides and printables
Link your pins to a landing page or Etsy shop. Design pins that highlight the benefits (“Get organized in 7 days” or “Grow your blog in 30 days”).
Top digital product ideas in 2025:
- AI productivity toolkits
- Instagram story packs
- Pinterest pin templates
- Budget planners & meal plans
Use upsells and bundles to increase average order value. Combine a freebie lead magnet with a paid offer to nurture your audience.
5. Offer Freelance Services
Pinterest can also be a goldmine for service providers. You can:
- Use pins to showcase your portfolio
- Add testimonials as image quotes
- Share blog posts that lead to your services
- Highlight before/after case studies
Services in demand on Pinterest:
- Pinterest account management
- SEO-optimized content writing
- Branding and Canva design
- Social media strategy
Make sure to add a strong call to action in your pins (“Book a free consultation”, “DM me to get started”).
Schedule Your Content & Save Time with Tailwind
You can’t be on Pinterest all day — and you don’t have to.
Tailwind is the best tool to automate your pinning strategy. It helps with:
- Smart scheduling (post at peak hours)
- Analytics (see what pins are working)
- Content calendar
- Ghostwriter & design tool integrations
- Communities (join niche marketing pods)
It’s your secret to consistent posting without burnout.
Plus, with Tailwind Create, you can design 10+ pins in a single click based on your brand colors and fonts. It’s a must-have for solopreneurs, side hustlers, and agencies.
Let Josei Creative Agency Help You Grow on Pinterest
At Josei Creative Agency, we specialize in Pinterest marketing — it’s not an afterthought, it’s our superpower.
Whether you’re just getting started or scaling to full-time income, we offer:
- 1-on-1 mentorships tailored to your niche
- Done-for-you pin templates & content plans
- Free ebooks to support your solopreneur journey
- Strategy sessions to boost your reach & revenue
- Personalized audits of your Pinterest account and analytics
- Branding services to align your Pinterest identity with your website and offers
Let us help you become a solopreneur, grow organically, and build a business that supports your lifestyle. We’ve worked with creators in beauty, coaching, education, and e-commerce — and we’d love to work with you too.
Final Thoughts
If you want to make money on Pinterest, 2025 is your year. With the right strategy — consistent posting, keyword-rich content, and smart monetization — Pinterest can become a powerful source of income.
Remember:
- Post strategically
- Focus on SEO
- Monetize through affiliates, Printify POD (link), Zendrop dropshipping (link), digital products, and services
- Use Tailwind to automate your success
- Partner with Josei Creative Agency to take your growth even further
You don’t need to go viral to grow — just go smart. The pins you post today can earn you income for months and even years to come.
Start now, and Pinterest can fund your freedom.
